Author Archives: Alex
SMBs Get Creative With Digital Currency
Marketing just got a little more interesting for the small to medium sized business (SMB). With the introduction of the digital wallet, SMBs now have the ability to publish their own currency using their own identity. This new tender leaves … more
GiftRocker Completes First Full Year
GiftRocker just completed its first full year in operation and is having fun dissecting the numbers. Within these numbers you may find a few trends to help you plan for 2013. For example, fine dining shops sell most of their … more
Settlement Announcement
Our settlement process has changed effective today. Settlement reporting will continue to run on Sunday morning. Settlement transactions will be initiated on the following Saturday morning. For example, this week settlement funds will be deposited on the morning of … more
Holiday Stats For Online Gift Certificate Sales
Arlington, Virginia – According to US News and World Report, holiday sales account for 40% of yearly retail revenue. This got us thinking at GiftRocker about whether online gift certificate sales followed similar trends. Although we haven’t been in business … more
GiftRocker Rocks Digital Gifting Conversions
Arlington, Virginia – GiftRocker, a leader in digital gifting, just wrapped up its 2nd Quarter of 2012 and has some enlightening stats on digital gift certificate conversion rates. First some background, conversion rates are the ratio of visits to purchases. … more
Sternberg to advise GiftRocker / Press Release
Arlington, Virginia – GiftRocker, a leader in digital gifting, is pleased to announce the addition of Michael Sternberg as an advisor. Sternberg is a veteran in the business starting at the original Morton’s of Chicago under legendary restaurateur, Arnie Morton. … more
Father’s Day Gift Ideas
Father’s Day is next week. Your loyal customers could do much worse than a GiftRocker gift certificate. Here are 15 gift ideas from the Huffington Post. Not to be outdone, check out these hilarious alternative gift ideas courtesy of the … more
Love, Facebook and Valentine’s Day
We’re a week away from Valentine’s Day… what’s your marketing plan? Here are some ideas of engaging and entertaining posts for your social media channels (e.g. Facebook, Twitter or email). A little creativity on your part will be well received … more
The perfect gift made easy
I just received the following from my 3rd favorite coffee shop. I like their lead “Thoughtful last-minute gifts they’ll love”. Notice there are 2 call to actions: “Send an eGift” and below “check out our quickest option: send an e-gift … more
Security Policy
Information Security Policy – Bluehost and Authorize.net Passwords must be 8 in length and contain capital letters, a special character and a number. Passwords should not be written down or shared. – No documents containing any element of cardholder data … more