Back To Basics
It’s all about serving customers and providing an experience worthy of a second, third or periodic visit. Every aspect of this experience should be easy! Gift cards are no exception. The purchase process needs to be simple. Sending in-kind donations … more
Gift Cards In A Post Magnetic Strip World
Along with cassettes and 8-tracks, magnetic strip credit cards are headed for the pastures being replaced by cards with chips and smartphones. This means that magnetic strip readers will soon be as obsolete as the cassette player in Dad’s old … more
Digital Gifting Experience
RSR recognized and rated the “digital gifting experience” bringing this once futuristic concept a little closer to mainstream in their latest benchmark report “Rewriting the Gifting Rules in the Omni-Channel Age”. The brands mentioned in the study where not a … more
Text A Last Minute Gift For Father’s Day
It’s the Friday before Father’s Day. You haven’t sent a gift and you missed the snail mail cut-off. When it comes to Mom, there’s always FTD, the “Forgot To Do” something earlier option. This doesn’t work on Dad. He taught … more
GiftRocker Completes First Full Year
GiftRocker just completed its first full year in operation and is having fun dissecting the numbers. Within these numbers you may find a few trends to help you plan for 2013. For example, fine dining shops sell most of their … more
Holiday Stats For Online Gift Certificate Sales
Arlington, Virginia – According to US News and World Report, holiday sales account for 40% of yearly retail revenue. This got us thinking at GiftRocker about whether online gift certificate sales followed similar trends. Although we haven’t been in business … more
GiftRocker Rocks Digital Gifting Conversions
Arlington, Virginia – GiftRocker, a leader in digital gifting, just wrapped up its 2nd Quarter of 2012 and has some enlightening stats on digital gift certificate conversion rates. First some background, conversion rates are the ratio of visits to purchases. … more
Sternberg to advise GiftRocker / Press Release
Arlington, Virginia – GiftRocker, a leader in digital gifting, is pleased to announce the addition of Michael Sternberg as an advisor. Sternberg is a veteran in the business starting at the original Morton’s of Chicago under legendary restaurateur, Arnie Morton. … more