Back To Basics

It’s all about serving customers and providing an experience worthy of a second, third or periodic visit.   Every aspect of this experience should be easy!  Gift cards are no exception. The purchase process needs to be simple. Sending in-kind donations … more

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Gift Cards In A Post Magnetic Strip World

Along with cassettes and 8-tracks, magnetic strip credit cards are headed for the pastures being replaced by cards with chips and smartphones. This means that magnetic strip readers will soon be as obsolete as the cassette player in Dad’s old … more

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Digital Gifting Experience

RSR recognized and rated the “digital gifting experience” bringing this once futuristic concept a little closer to mainstream in their latest benchmark report “Rewriting the Gifting Rules in the Omni-Channel Age”. The brands mentioned in the study where not a … more

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Text A Last Minute Gift For Father’s Day

It’s the Friday before Father’s Day. You haven’t sent a gift and you missed the snail mail cut-off. When it comes to Mom, there’s always FTD, the “Forgot To Do” something earlier option. This doesn’t work on Dad. He taught … more

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GiftRocker Completes First Full Year

GiftRocker just completed its first full year in operation and is having fun dissecting the numbers. Within these numbers you may find a few trends to help you plan for 2013. For example, fine dining shops sell most of their … more

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Holiday Stats For Online Gift Certificate Sales

Arlington, Virginia – According to US News and World Report, holiday sales account for 40% of yearly retail revenue. This got us thinking at GiftRocker about whether online gift certificate sales followed similar trends. Although we haven’t been in business … more

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GiftRocker Rocks Digital Gifting Conversions

Arlington, Virginia – GiftRocker, a leader in digital gifting, just wrapped up its 2nd Quarter of 2012 and has some enlightening stats on digital gift certificate conversion rates. First some background, conversion rates are the ratio of visits to purchases. … more

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Sternberg to advise GiftRocker / Press Release

Arlington, Virginia – GiftRocker, a leader in digital gifting, is pleased to announce the addition of Michael Sternberg as an advisor. Sternberg is a veteran in the business starting at the original Morton’s of Chicago under legendary restaurateur, Arnie Morton.  … more

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