Arlington, Virginia – GiftRocker, a leader in digital gifting, just wrapped up its 2nd Quarter of 2012 and has some enlightening stats on digital gift certificate conversion rates. First some background, conversion rates are the ratio of visits to purchases. In the industry, a conversion rate of 5% is pretty good. Fireclick, a provider of the first global conversion index, calculated a global conversion rate of 2.5% for the last week of June 2012.
GiftRocker shopkeepers rocked the averages with a 29% conversion rate for the second quarter! Popular gifting reasons this quarter included:
Father’s & Mother’s Day
End of school year thanks to coaches & teachers
What this means is that consumers mean business when they click a gift certificate link on a shopkeeper’s site. Just about 1/3 of these folks end up making the purchase!
GiftRocker is revolutionizing gifting for small to medium sized shopkeepers. With the GiftRocker service, businesses can sell gift certificates or just about anything from their website, on Facebook, from their iPhone or from their store window. For more information, visit www.GiftRocker.com.