Author Archives: Alex
Buying Dinner for My Parent’s Anniversary
“I’m thrilled about leaving my credit card with a stranger” said nobody, ever. But, I do want to buy my parents dinner on their anniversary. Until recently, restaurants did not have a good tool to accomplish this gifting option other … more
Privacy, Anonymity, Fraud and Gift Cards
Two trends are on a collision course: an increase in online fraud and consumers demanding personal privacy. On one side, “consumers want their personal data and privacy protected and have grown wary of industry efforts to capitalize on their data” … more
Back To Basics
It’s all about serving customers and providing an experience worthy of a second, third or periodic visit. Every aspect of this experience should be easy! Gift cards are no exception. The purchase process needs to be simple. Sending in-kind donations … more
Gift Cards In A Post Magnetic Strip World
Along with cassettes and 8-tracks, magnetic strip credit cards are headed for the pastures being replaced by cards with chips and smartphones. This means that magnetic strip readers will soon be as obsolete as the cassette player in Dad’s old … more
Digital Gifting Experience
RSR recognized and rated the “digital gifting experience” bringing this once futuristic concept a little closer to mainstream in their latest benchmark report “Rewriting the Gifting Rules in the Omni-Channel Age”. The brands mentioned in the study where not a … more
Text A Last Minute Gift For Father’s Day
It’s the Friday before Father’s Day. You haven’t sent a gift and you missed the snail mail cut-off. When it comes to Mom, there’s always FTD, the “Forgot To Do” something earlier option. This doesn’t work on Dad. He taught … more