GiftRocker provides Sir Speedy with a unique product set to offer shopkeepers (retail customers). Using GiftRocker, shopkeepers can sell gift certificates online and in-store; sell events or classes on-line or in-store; create loyalty programs; and create promotions for holidays and fundraisers. With each of these offerings, there are Sir Speedy revenue opportunities for print materials, marketing and consulting.
There is no cost to Sir Speedy to sell these products. This is a mutually beneficial partnership where Sir Speedy will bill for print and marketing services provided and GiftRocker will bill for transactional services. Truly a win-win relationship!
POTENTIAL CUSTOMERS
Any retail shopkeeper that wants to sell gift certificates in-store or online is a potential GiftRocker customer. GiftRocker customers include: independent restaurants, restaurant groups, salons, coffee shops, tea shops, bakeries, breweries, an auto shop and cooking schools.
HOW TO QUALIFY CUSTOMERS
Trust your instincts! If you would like a gift card from a restaurant or any shop, they would make a great GiftRocker / Sir Speedy customer. When qualifying leads, we also look at the shopkeeper’s website and Facebook page. If they do not sell gift cards on their website or the selling process requires mailing the gift card, the shopkeeper will benefit from our online gift certificates. Likewise, if you see a restaurant selling a wine tasting or cooking classes where end customers have to call in to register, the shopkeeper will benefit from online event sales. If the shopkeeper’s Facebook page has greater than 500 likes, their digital brand is strong enough to recommend selling online.
In summary, good customers are ones where:
a) You would want a gift certificate
b) They do not sell gift certificates online (or if the site sells a physical card)
c) They market events or classes online but do not sell online
d) They have a strong digital brand as indicated by Facebook likes
PRODUCT DETAILS
GiftRocker flagship offering gives small to medium sized businesses the ability to sell gift certificates online and in-store. The service makes life easy for shopkeepers and is easy on their budget. All services offered include:
Online Gift Certificates
Gift Cards
Events
Promotions
Loyalty Programs
more detail…
PRODUCT PRICING
Digital gift certificates and gift card management are offered as a subscription from GiftRocker. The subscription price is either $45/month/location plus 3% of gift sales. Or, for small businesses that anticipate selling less than $600/month in gift certificates and gift cards, GiftRocker offers a flat rate of 8% of sales. Check out our pricing page for more detail.
SUGGESTED PRICING FOR GIFT CARDS:
– Gift Card Design cost can vary from $50-100
– Gift Card Printing:
250 for 72.10 ( .29 per card)
500 for 101.00 (.20 per card)
– Setup: $30 – $45
FURTHER MARKETING OPPORTUNITIES
Included in the GiftRocker subscription, shopkeepers can pre-sell events, run promotions and create loyalty programs. These services can be offered and in the future, provisioned by Sir Speedy using an hourly rate to bill shopkeepers. The actual time it takes to set up any of these offerings is 10-60 minutes depending on whether custom graphics are required. However, the consulting involved will require significantly more time. Also, with loyalty programs comes loyalty cards and with events come tickets. The printing revenue of these should be similar to the printing revenue of basic gift cards.
SALES COMMISSION
GiftRocker will award commission using the following schedule:
$500 4+ location fine dining restaurant chain with > 1000 Facebook Likes
$250 3+ location pizza or sandwich shop chain with > 1000 Facebook Likes
$150 Independent fine dining restaurant with > 1000 Facebook Likes
$100 Independent pizza, sandwich, coffee shop or Salon with > 1000 Likes
Commission will be paid via ACH. The first 1/2 will be paid upon customer setup and the customer’s website includes selling link. The second 1/2 will be paid after 5 certificates have been sold. Commission for customers with less than 1000 Facebook Likes will be proportional to their actual Facebook Likes. For example, an independent coffee shop with 500 Likes will earn a $50 commission.
SALES PROCESS
To keep the sales process simple, once a customer says that they are interested in GiftRocker services, email SirSpeedy@GiftRocker.com. On the email, CC the shopkeeper. Within 24 hours, GiftRocker will contact the shopkeeper. After obtaining commitment and customer setup, GiftRocker will initiate the gift card order to the Sir Speedy franchise providing the qualified lead following the detailed gift card ordering process.